Curated by Adam Carr
THE STORE takes as its starting point the location of the gallery––Vilnius, a place in which the art market has just begun––and its occasion––the galleries inaugural exhibition––to form a celebration of the art object while aspiring to provide critical reflection on the manner by which it operates in the eyes of the art market.
All of the artists included in THE STORE have been invited to participate with works that will available to the general public. The result is an inventory comprising artwork by over 25 international artists, as well as projects curated by other people, all of which can be purchased at relatively small prices or be taken away for free. THE STORE therefore offers artworks to a mass audience usually conserved in a private gallery context for a selective few, and in doing so aims to offer a new experience not only within private commercial galleries but for exhibition going entirely. Interestingly, by making purchases from the goods on offer––selecting a pair of keys, a poster and not say a slice of a cake and/or a napkin, for example––viewers will in effect be curating their own shows for which can be taken away with them. This shifts the role of the spectator into consumer and active participant, and in response to their activity, the exhibition will be subjected to perpetual change, order and reorder–– altering both its form and meaning.